Fesler USA - Build partner program
Fesler USA / Build partner program

Put your brandon the build.

Project Shoptruck is an 800-plus horsepower OBS crew cab we built in-house. It is also a marketing engine that puts partner brands in front of millions of enthusiasts every year.

Fesler-built Project Shoptruck OBS crew cab
Project Shoptruck.   Fesler-built OBS crew cab, 800-plus horsepower.
A logo on a banner gets glanced at. A spot on a real build gets followed, searched, clicked, and remembered.
Here is exactly what that reach looks like, and what your brand gets for being part of it.

Your brand's annual reach

18M+
Social views a year
Instagram + Facebook, organic
3.3M+
Instagram accounts reached a year
230K+
Website visitors a year
shopfesler.com
670K+
Marketing emails a year
to 11,623 subscribers
An active paid Meta program puts brands in front of 420,000+ more accounts and 760,000+ impressions on top of everything organic.

Every channel, working for you

8.4Mviews / year

Instagram

8.4M views and 3.3M accounts reached a year. Most of that audience is net-new, not people who already follow Fesler.

10Mviews / year

Facebook

Roughly 10M views a year across reels, photos, and link posts to a built-in enthusiast following.

231Kvisitors / year

Website

302K sessions and 231K visitors a year on shopfesler.com, and your do-follow link rides along for the SEO value.

11.6Ksubscribers

Email

11,623 subscribers and about 670K emails a year, opened at roughly 40%, well ahead of the retail average.

420Kpaid reach

Paid Meta

A live ad program reaching 420,000-plus accounts and driving qualified traffic straight to the build.

40brand partners

The build itself

40 brands already ride on Project Shoptruck, a build the show circuit and the classic truck world follow.

What your brand gets

01

A permanent feature

A lasting placement on the Project Shoptruck build page that stays live and keeps earning views.

02

A do-follow backlink

A do-follow link to your site from shopfesler.com, a domain pulling 230K+ visitors a year.

03

An email feature

A dedicated spot in the build's partner email, sent to 11,623 engaged subscribers.

04

Blog mentions

Inclusion across long-form Fesler build stories and technical blog content.

05

Organic social

Spotlights and tagged features across Fesler's Instagram and Facebook.

06

Real association

Your brand tied to a genuine, in-house build the enthusiast world already trusts.

The proof: Project Shoptruck

Built in-house at Fesler in Phoenix, Project Shoptruck is an OBS crew cab pushing past 800 horsepower, finished with our own DOT-approved glass and hand-built interior. Every partner on this page is already part of it, and the truck runs the show circuit where buyers and builders are paying attention.

Project Shoptruck interior, hand-built by Fesler
The interior.   Hand-built by Fesler.
Project Shoptruck engine bay
The powertrain.   800-plus horsepower.
40 brands already on the build.
Powertrain, interior, chassis, wheels, brakes, body, paint, and glass. Here is who is already on the truck.
GM PerformanceWhippleTexas SpeedConcept OneAIRAIDBlack WidowHydratechWired by PSIOdysseyAll Out Tuning and PerformanceididitHurstDakota DigitalStingerMorelKickerDynamatRestomod AirMoore & GilesAmerican Auto Wire GM PerformanceWhippleTexas SpeedConcept OneAIRAIDBlack WidowHydratechWired by PSIOdysseyAll Out Tuning and PerformanceididitHurstDakota DigitalStingerMorelKickerDynamatRestomod AirMoore & GilesAmerican Auto Wire
Nu-RelicsBully DogAuto Custom CarpetsSparcAir LiftVIAIRRideTechSuspension SuperstoreMoserSchottContinentalBaerAmerican IconAuto Metal DirectSlosh TubzGrant FabPrecision Replacement PartsCBA GlassDetroit SpeedLINE-X Nu-RelicsBully DogAuto Custom CarpetsSparcAir LiftVIAIRRideTechSuspension SuperstoreMoserSchottContinentalBaerAmerican IconAuto Metal DirectSlosh TubzGrant FabPrecision Replacement PartsCBA GlassDetroit SpeedLINE-X
Let's talk

Get your brandon the build.

Tell us what you make. We will find the right place for it on the truck, on the page, and across the program.

Chris Fesler, Fesler USA / 480-748-2000 / chris@shopfesler.com
3831 East La Salle Street, Phoenix, Arizona 85040
Fesler. Built in Phoenix.