About Fesler

The Fesler OBS crew cab shop truck on display

About Fesler

We started outshooting great cars.Now we build them.

In 1996 Chris and Carrie Fesler were photographing and writing car features for magazines. Thirty years later, builders across the country run parts with our name on them, and it all still comes out of one shop in Phoenix, Arizona.

Phoenix, ArizonaFamily ownedGlass by Pilkington USA

Chapter one

Chris shot the photos. Carrie wrote the words.

Fesler did not start in a shop. It started on the pages of niche car magazines.

In 1996 the two of them began producing complete editorial packages: Chris behind the camera, Carrie at the keyboard. They became the bridge between parts manufacturers and the magazines, handling the writing, the photography, and eventually building the demo vehicles themselves.

That is still the heart of the company. Partners in life and in business, running a shop where every part is built to look right in the photo and fit right in the car.

Co-founderChris Fesler
Co-founderCarrie Fesler
FeslerFeature / Since 1996
1967 Chevelle in Maliblu built by Fesler with flush-mount glass
Fesler Built '67 Chevelle
Photos: Chris FeslerWords: Carrie Fesler
  • 1996First magazine packages from Chris and Carrie
  • 12Show vehicles built for a single SEMA show, at the peak
  • 2009Fesler Billet launches for DIY car builders
  • 1Shop, in Phoenix, where our interiors are hand built

The timeline

Thirty years, one frame at a time.

Scroll the roll. Every frame is a turn the company took, and most of them started with a builder asking for something nobody made yet.

  1. Frame 01The magazine years

    1996

    A camera, a keyboard, and a lot of other people's cars

    Chris and Carrie start producing complete editorial packages for niche automotive magazines. Chris shoots, Carrie writes, and they learn what separates a car people scroll past from one they stop for.

  2. Frame 02Making it official

    1998

    Fesler becomes a car building business

    Two years into the magazine work, Chris and Carrie officially register Fesler as a business to build cars. The photos had always been about other people's builds. From here on, the builds are theirs.

  3. Frame 03The SEMA years

    2000

    Building for the biggest stage in the industry

    By 2000 the Fesler name is a regular at SEMA, building show vehicles for manufacturers including General Motors, Jeep, Kenwood and Kicker. At the busiest point, that meant as many as twelve builds for a single show.

  4. Frame 04Fesler Built
    Fesler Built 1969 Camaro

    2005

    From demo cars to your car

    In the mid 2000s the shop turns from manufacturer show cars to custom builds for individual owners: Camaros, Chevelles, Novas and trucks. One that rolled in back in 2005 became "Project Blown," a '69 Camaro that made 832 horsepower on the dyno. The shop doubles in size just to keep up.

  5. Frame 05Fesler Billet

    2009

    The recession hits. We make parts instead.

    Custom build budgets dry up across the country. Instead of waiting it out, Fesler launches a line of CNC machined billet parts for the people building their own cars in their own garages. That was the moment Fesler became a parts company.

  6. Frame 06The glass question
    Chevelle build with Fesler flush-mount glass

    2014

    "Which cars do you want flush glass for?"

    Fesler Detail launches with a line of detailing products. That same summer, Fesler asks builders on the Pro-Touring.com forum which cars they would want flush-mount glass kits for. Today, flush-mount glass is the heart of our catalog, made in North America with Pilkington USA.

  7. Frame 07The crew

    2015

    A crew of sixteen

    The team grows to sixteen people spread across custom builds, billet parts and detail products. The way Chris and Carrie describe it: partners in life and in business, each an equal piece of a machine greater than the sum of its parts.

  8. Frame 08Builds that matter

    2023

    A truck for a cause, and a truck of the year

    Fesler builds the interior for Sergeant Square, a 1985 C10 charity build for Mission 22 revealed at SEMA 2023, with Mission 22 badges worked right into the design. The same year, "Texas Heat," a '72 C10 running Fesler flush-mount glass, is named C10 Nationals Custom Truck of the Year.

  9. Frame 09Builder trusted
    C10 Builder's Guide magazine featuring a C10 with Fesler flush-mount glass

    2025

    Gas Monkey approved

    Richard Rawlings puts Fesler glass in his SEMA 2025 build, the Sinister Chevelle. Kindig-It Design runs it on their builds too. And two Fesler-glassed C10s, "Blue Thunder" and "Texas Heat," land in the pages of C10 Builder's Guide. Full circle: our parts are back in the magazines.

  10. Frame 10Right now
    Fesler OBS crew cab development truck

    2026

    New platforms, same shop

    Our OBS crew cab development truck logs real Phoenix miles to prove out new OBS parts before they ship. The 1978-88 G-body program opens for builders to raise their hands. And the team is still doing it from one shop at 3831 E La Salle Street.

  11. Frame 11Unexposed

    Next

    Your build goes here

    The next frame on this roll is somebody's car. Tell us what you are building and we will help you finish it right.

    Talk to the shop

How a part earns the name

Test fitted on real builds. Twice.

Every part Fesler manufactures goes through the same loop before it is approved for production. No shortcuts, and no "close enough."

  1. 01

    Prototype

    The idea gets built by hand first, usually because a customer or one of our own builds needed it.

  2. 02

    Mold

    A good prototype becomes a mold, so every piece after it comes out the same.

  3. 03

    Test fit on a real vehicle

    Not a jig. A real car or truck, with real body gaps and real factory tolerances.

  4. 04

    Manufacture

    Fiberglass is hand laid, trimmed and finished in our Phoenix shop. Glass is made in North America by Pilkington USA.

  5. 05

    Test fit again

    Production parts go back on a vehicle before we sign off. Then it gets the Fesler name.

Interior of the Fesler OBS development truck
The mule

Our shop truck is a rolling test lab

Our OBS crew cab was built to log miles, not sit under show lights. New OBS door panels, dash, console and glass get proven in Phoenix traffic first.

Meet the OBS truck

Builder trusted

"If you are looking for a flush mount glass kit, I would go to Fesler because they are Gas Monkey approved."
Richard Rawlings, Gas Monkey Garage, on the Fesler glass in his SEMA 2025 Sinister Chevelle
Seen in and around
  • Street Muscle
  • Street Trucks
  • C10 Builder's Guide
  • 12Volt News
  • SEMA
  • C10 Nationals
  • Barrett-Jackson

Off the shop camera roll

A normal week at Fesler.

1968-72 Chevelle door panels packed to ship
01'68-72 Chevelle door panels going out the door
Second gen Camaro dash ready to ship
02Another 2nd gen Camaro dash heading out
Chevelle on the dyno
03Chevelle on the dyno
Roadster Shop chassis going under a project
04The Roadster Shop chassis getting its new home
Chevelle engine bay finished
05Chevelle engine bay wrapped up and ready to go
Custom Chevelle rear seat
06The Chevelle back seat is next level
Second gen Camaro door panels
072nd gen Camaro door panels
Chevelle build nearly ready to fire
08The Chevelle has power. Firing it up tomorrow.

Come see us

Real shop. Real people. Real phone number.

When you call Fesler, you reach someone who knows these cars. Ask about fitment, get help mid-install, or tell us about the build.